Some Meme stocks, such as Gamestop, exhibit interesting price dynamics followed by seemingly negative events, such as missed earnings or after periods of relative negative management sentiment. This could happen even in the absence of a short squeeze, as it occurred on March 22nd, 2022.

The key to understanding this market behavior, expressed in price movements, lies in the tacit cognitive states of the public. Namely, the fact that approximately 55% of Google search queries are about management, while only 1.5% are about earnings. Then, those who are likely to be actual investors (the users of the corporate Gamestop investors site) interested in management matters visit the page twice as much as those interested in earnings.